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INVESPE:
Building Trust for a New Finance App
INVESPE:
Building Trust for a New Finance App
INVESPE:
Building Trust for a New Finance App
Invespe, founded by Deepanshu and backed by Bondsphere, is a finance and investing app created to make investing accessible and trustworthy. As they prepared for a major investor meeting, Deepanshu approached me to develop a strong, cohesive brand identity that would establish trust, sophistication, and reliability. With a tight 14-day timeline, this project required a fast, strategic approach to create an impactful identity that aligned with their goals.
Invespe, founded by Deepanshu and backed by Bondsphere, is a finance and investing app created to make investing accessible and trustworthy. As they prepared for a major investor meeting, Deepanshu approached me to develop a strong, cohesive brand identity that would establish trust, sophistication, and reliability. With a tight 14-day timeline, this project required a fast, strategic approach to create an impactful identity that aligned with their goals.
Invespe, founded by Deepanshu and backed by Bondsphere, is a finance and investing app created to make investing accessible and trustworthy. As they prepared for a major investor meeting, Deepanshu approached me to develop a strong, cohesive brand identity that would establish trust, sophistication, and reliability. With a tight 14-day timeline, this project required a fast, strategic approach to create an impactful identity that aligned with their goals.
2024
2024
2024
Industry:
Fintech
Industry:
Fintech
Industry: Fintech
Services:
Brand Identity Design
Services:
Brand Identity Design
Services: Brand Identity Design
Client:
Deepanshu Kumar
Founder of BondsPe
Client:
Deepanshu Kumar
Founder of BondsPe
Client: Deepanshu Kumar, Founder of BondsPe
The mission was to design a trustworthy brand identity that communicates stability and credibility.
The mission was to design a trustworthy brand identity that communicates stability and credibility.
The mission was to design a trustworthy brand identity that communicates stability and credibility.
Compelling Event →
Compelling Event →
Compelling Event →
The core goal for Invespe’s brand identity was to build a look that would immediately convey trustworthiness and sophistication, key values for any investment platform. The design needed to balance simplicity with authority, making users feel comfortable entrusting their investments to Invespe. By building a cohesive identity that reflects stability and reliability, we aimed to make Invespe a memorable brand that instills confidence at first glance.
With only two weeks to deliver, the project called for a streamlined, strategic approach. Every design element—from the logo to the color palette and typography—was chosen to reinforce Invespe’s credibility. The focus was on creating an identity that would support their upcoming investor meetings and resonate with both investors and users.
The core goal for Invespe’s brand identity was to build a look that would immediately convey trustworthiness and sophistication, key values for any investment platform. The design needed to balance simplicity with authority, making users feel comfortable entrusting their investments to Invespe. By building a cohesive identity that reflects stability and reliability, we aimed to make Invespe a memorable brand that instills confidence at first glance.
With only two weeks to deliver, the project called for a streamlined, strategic approach. Every design element—from the logo to the color palette and typography—was chosen to reinforce Invespe’s credibility. The focus was on creating an identity that would support their upcoming investor meetings and resonate with both investors and users.
The core goal for Invespe’s brand identity was to build a look that would immediately convey trustworthiness and sophistication, key values for any investment platform. The design needed to balance simplicity with authority, making users feel comfortable entrusting their investments to Invespe. By building a cohesive identity that reflects stability and reliability, we aimed to make Invespe a memorable brand that instills confidence at first glance.
With only two weeks to deliver, the project called for a streamlined, strategic approach. Every design element—from the logo to the color palette and typography—was chosen to reinforce Invespe’s credibility. The focus was on creating an identity that would support their upcoming investor meetings and resonate with both investors and users.
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
VISUAL IDENTITY DESIGN
VISUAL IDENTITY DESIGN
VISUAL IDENTITY DESIGN
BRAND GUIDELINES
BRAND GUIDELINES
BRAND GUIDELINES
PITCH DECK
PITCH DECK
PITCH DECK
BUILDING BLOCKS OF THE PROJECT
BUILDING BLOCKS OF THE PROJECT
BUILDING BLOCKS OF THE PROJECT
For Invespe's color palette, I selected greens and dark tones to convey stability and trust, essential qualities in the finance and investing sector. Green signifies growth and prosperity, resonating with users seeking financial advancement. The dark tones add a sophisticated, secure feel, aligning with the app’s commitment to reliability. For typography, we chose Neue Haas Grotesk—a clean, modern sans-serif typeface. Its readability and refined structure reinforce Invespe’s professional image, ensuring clear communication and an accessible user experience.
For Invespe's color palette, I selected greens and dark tones to convey stability and trust, essential qualities in the finance and investing sector. Green signifies growth and prosperity, resonating with users seeking financial advancement. The dark tones add a sophisticated, secure feel, aligning with the app’s commitment to reliability. For typography, we chose Neue Haas Grotesk—a clean, modern sans-serif typeface. Its readability and refined structure reinforce Invespe’s professional image, ensuring clear communication and an accessible user experience.
For Invespe's color palette, I selected greens and dark tones to convey stability and trust, essential qualities in the finance and investing sector. Green signifies growth and prosperity, resonating with users seeking financial advancement. The dark tones add a sophisticated, secure feel, aligning with the app’s commitment to reliability. For typography, we chose Neue Haas Grotesk—a clean, modern sans-serif typeface. Its readability and refined structure reinforce Invespe’s professional image, ensuring clear communication and an accessible user experience.
The outcome was a refined, professional brand identity that positioned Invespe for immediate growth and investor confidence.
The outcome was a refined, professional brand identity that positioned Invespe for immediate growth and investor confidence.
The outcome was a refined, professional brand identity that positioned Invespe for immediate growth and investor confidence.
The Outcome →
The Outcome →
The Outcome →
The final brand identity for Invespe was visually cohesive, professional, and focused on creating a sense of stability. With a polished logo, trustworthy color palette, and clean typography, the brand identity achieved the goal of making Invespe feel secure and approachable. The consistent, thoughtful design helped establish Invespe as a serious player in the financial market.
The impact was immediate: Invespe successfully raised 2 crore in funding, and in the first week post-launch, the platform saw investments of over 25 lakh from new users. The brand identity successfully conveyed the trustworthiness and sophistication Invespe needed to support its growth.
The final brand identity for Invespe was visually cohesive, professional, and focused on creating a sense of stability. With a polished logo, trustworthy color palette, and clean typography, the brand identity achieved the goal of making Invespe feel secure and approachable. The consistent, thoughtful design helped establish Invespe as a serious player in the financial market.
The impact was immediate: Invespe successfully raised 2 crore in funding, and in the first week post-launch, the platform saw investments of over 25 lakh from new users. The brand identity successfully conveyed the trustworthiness and sophistication Invespe needed to support its growth.
The final brand identity for Invespe was visually cohesive, professional, and focused on creating a sense of stability. With a polished logo, trustworthy color palette, and clean typography, the brand identity achieved the goal of making Invespe feel secure and approachable. The consistent, thoughtful design helped establish Invespe as a serious player in the financial market.
The impact was immediate: Invespe successfully raised 2 crore in funding, and in the first week post-launch, the platform saw investments of over 25 lakh from new users. The brand identity successfully conveyed the trustworthiness and sophistication Invespe needed to support its growth.
The immediate impact confirmed the brand’s effectiveness in building trust.
The immediate impact confirmed the brand’s effectiveness in building trust.
The immediate impact confirmed the brand’s effectiveness in building trust.
The Impact →
The Impact →
The Impact →
Invespe successfully raised 2 crore in funding and saw over 25 lakh in new user investments within the first week post-launch. The brand identity achieved its goal of creating trustworthiness and reliability, making a powerful impression on both investors and users from the start.
Invespe’s brand identity showcases the power of strategic design to create an emotional connection and build trust. This project highlights my approach to building brands that not only look good but are backed by thoughtful, purpose-driven design decisions. For potential clients, Invespe serves as an example of how a clear brand vision can translate into measurable impact, even on a tight timeline.
Invespe successfully raised 2 crore in funding and saw over 25 lakh in new user investments within the first week post-launch. The brand identity achieved its goal of creating trustworthiness and reliability, making a powerful impression on both investors and users from the start.
Invespe’s brand identity showcases the power of strategic design to create an emotional connection and build trust. This project highlights my approach to building brands that not only look good but are backed by thoughtful, purpose-driven design decisions. For potential clients, Invespe serves as an example of how a clear brand vision can translate into measurable impact, even on a tight timeline.
Invespe successfully raised 2 crore in funding and saw over 25 lakh in new user investments within the first week post-launch. The brand identity achieved its goal of creating trustworthiness and reliability, making a powerful impression on both investors and users from the start.
Invespe’s brand identity showcases the power of strategic design to create an emotional connection and build trust. This project highlights my approach to building brands that not only look good but are backed by thoughtful, purpose-driven design decisions. For potential clients, Invespe serves as an example of how a clear brand vision can translate into measurable impact, even on a tight timeline.
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