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Be Brown
Celebrating Brown Skin in Modern Indian Streetwear
Be Brown
Celebrating Brown Skin in Modern Indian Streetwear
Be Brown
Celebrating Brown Skin in Modern Indian Streetwear
Be Brown, co-founded by Shoaib Ahmed and Bushra, is an Indian streetwear brand built on pride in brown skin and a dedication to resonating with the Indian and broader Asian audience. With Shoaib’s creative direction and Bushra’s digital marketing skills, they sought to create something unique: a brand that’s unapologetically representative of their culture and heritage.
Be Brown, co-founded by Shoaib Ahmed and Bushra, is an Indian streetwear brand built on pride in brown skin and a dedication to resonating with the Indian and broader Asian audience. With Shoaib’s creative direction and Bushra’s digital marketing skills, they sought to create something unique: a brand that’s unapologetically representative of their culture and heritage.
Be Brown, co-founded by Shoaib Ahmed and Bushra, is an Indian streetwear brand built on pride in brown skin and a dedication to resonating with the Indian and broader Asian audience. With Shoaib’s creative direction and Bushra’s digital marketing skills, they sought to create something unique: a brand that’s unapologetically representative of their culture and heritage.
2024
2024
2024
Industry:
Fashion
Industry:
Fashion
Industry: Fashion
Services:
Brand Identity
Services:
Brand Identity
Services: Brand Identity
Client:
Shuaib Ahmad
Founder, Be Brown
Client:
Shuaib Ahmad
Founder, Be Brown
Client: Shuaib Ahmad, Founder (Be Brown)
Be Brown is more than just a clothing brand—it’s a celebration of brown skin and Asian identity.
Be Brown is more than just a clothing brand—it’s a celebration of brown skin and Asian identity.
Be Brown is more than just a clothing brand—it’s a celebration of brown skin and Asian identity.
Compelling Event →
Compelling Event →
Compelling Event →
Their target audience is clear: young Indians and Asians who want to wear something that represents them. In a market filled with generic streetwear brands, Be Brown saw an opportunity to stand out by focusing on cultural pride and individuality. But to do this, they needed more than just a logo—they needed a strong, cohesive brand identity that would resonate from day one. That’s where I came in
Shoaib and I had worked together on past projects, and he knew my approach to design. When he and Bushra decided to launch Be Brown, he reached out, and we set up a discovery session. This was more than a quick chat; it was a deep dive into everything they wanted their brand to stand for. During our hour-and-a-half call, I asked over 30 questions, covering everything from their vision and values to who their target audience really was. By the end of it, we were all on the same page, and the goals for Be Brown’s identity were crystal clear.
What they wanted wasn’t just a “cool look.” They wanted a brand identity that was modern, proud, and unapologetically brown. They needed visuals that would stand out in the market and instantly resonate with their audience. Knowing this, they felt confident in my ability to bring their vision to life, and we started our work with mutual trust and a shared commitment to making Be Brown something memorable.
Their target audience is clear: young Indians and Asians who want to wear something that represents them. In a market filled with generic streetwear brands, Be Brown saw an opportunity to stand out by focusing on cultural pride and individuality. But to do this, they needed more than just a logo—they needed a strong, cohesive brand identity that would resonate from day one. That’s where I came in
Shoaib and I had worked together on past projects, and he knew my approach to design. When he and Bushra decided to launch Be Brown, he reached out, and we set up a discovery session. This was more than a quick chat; it was a deep dive into everything they wanted their brand to stand for. During our hour-and-a-half call, I asked over 30 questions, covering everything from their vision and values to who their target audience really was. By the end of it, we were all on the same page, and the goals for Be Brown’s identity were crystal clear.
What they wanted wasn’t just a “cool look.” They wanted a brand identity that was modern, proud, and unapologetically brown. They needed visuals that would stand out in the market and instantly resonate with their audience. Knowing this, they felt confident in my ability to bring their vision to life, and we started our work with mutual trust and a shared commitment to making Be Brown something memorable.
Their target audience is clear: young Indians and Asians who want to wear something that represents them. In a market filled with generic streetwear brands, Be Brown saw an opportunity to stand out by focusing on cultural pride and individuality. But to do this, they needed more than just a logo—they needed a strong, cohesive brand identity that would resonate from day one. That’s where I came in
Shoaib and I had worked together on past projects, and he knew my approach to design. When he and Bushra decided to launch Be Brown, he reached out, and we set up a discovery session. This was more than a quick chat; it was a deep dive into everything they wanted their brand to stand for. During our hour-and-a-half call, I asked over 30 questions, covering everything from their vision and values to who their target audience really was. By the end of it, we were all on the same page, and the goals for Be Brown’s identity were crystal clear.
What they wanted wasn’t just a “cool look.” They wanted a brand identity that was modern, proud, and unapologetically brown. They needed visuals that would stand out in the market and instantly resonate with their audience. Knowing this, they felt confident in my ability to bring their vision to life, and we started our work with mutual trust and a shared commitment to making Be Brown something memorable.
COMPETITOR'S ANALYSIS
COMPETITOR'S ANALYSIS
COMPETITOR'S ANALYSIS
TONE OF VOICE
TONE OF VOICE
TONE OF VOICE
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
EXTENDED VISUAL IDENTITY
EXTENDED VISUAL IDENTITY
EXTENDED VISUAL IDENTITY
BRAND GUIDELINES
BRAND GUIDELINES
BRAND GUIDELINES
BUILDING BLOCKS OF THE PROJECT
BUILDING BLOCKS OF THE PROJECT
BUILDING BLOCKS OF THE PROJECT
I began by researching their competitors, even though Be Brown’s vision was unique. Most brands in the Indian streetwear space were focused on global trends without much cultural connection, which opened up a space for Be Brown to bring something new to the table. We saw that by grounding Be Brown in a story centered on pride in brown skin, we could create a brand that felt meaningful and distinctive.
With this in mind, I partnered with a copywriter to develop clear, bold messaging that could sit alongside the visuals on everything from T-shirts to billboards. After that, I got to work on the brand’s visual identity, designing a premium but approachable logo that felt right for the target audience.
We chose a color palette that combined sophistication with warmth, making it easy to build a consistent look across all brand materials. Finally, I put together a set of brand guidelines so Shoaib and Bushra could maintain the brand’s feel and quality across future projects. From product packaging to billboard designs, each element was crafted to keep Be Brown’s story at the forefront.
I began by researching their competitors, even though Be Brown’s vision was unique. Most brands in the Indian streetwear space were focused on global trends without much cultural connection, which opened up a space for Be Brown to bring something new to the table. We saw that by grounding Be Brown in a story centered on pride in brown skin, we could create a brand that felt meaningful and distinctive.
With this in mind, I partnered with a copywriter to develop clear, bold messaging that could sit alongside the visuals on everything from T-shirts to billboards. After that, I got to work on the brand’s visual identity, designing a premium but approachable logo that felt right for the target audience.
We chose a color palette that combined sophistication with warmth, making it easy to build a consistent look across all brand materials. Finally, I put together a set of brand guidelines so Shoaib and Bushra could maintain the brand’s feel and quality across future projects. From product packaging to billboard designs, each element was crafted to keep Be Brown’s story at the forefront.
I began by researching their competitors, even though Be Brown’s vision was unique. Most brands in the Indian streetwear space were focused on global trends without much cultural connection, which opened up a space for Be Brown to bring something new to the table. We saw that by grounding Be Brown in a story centered on pride in brown skin, we could create a brand that felt meaningful and distinctive.
With this in mind, I partnered with a copywriter to develop clear, bold messaging that could sit alongside the visuals on everything from T-shirts to billboards. After that, I got to work on the brand’s visual identity, designing a premium but approachable logo that felt right for the target audience.
We chose a color palette that combined sophistication with warmth, making it easy to build a consistent look across all brand materials. Finally, I put together a set of brand guidelines so Shoaib and Bushra could maintain the brand’s feel and quality across future projects. From product packaging to billboard designs, each element was crafted to keep Be Brown’s story at the forefront.
The final brand identity delivered a cohesive and impactful look for Be Brown.
Compelling Event →
The end result was a cohesive brand identity that captured exactly what Be Brown stands for. We developed a logo with versatility, including a primary logo, wordmark, and icon to suit different contexts. The color palette was designed to be distinctive and memorable, adding sophistication without losing approachability. Typography choices further enhanced the brand’s unique voice, and every element—packaging, T-shirt designs, social media graphics, and billboards—followed a unified style that was bold yet grounded.
To ensure Be Brown’s brand identity stayed consistent over time, I provided Shoaib and Bushra with comprehensive brand guidelines. These would serve as their go-to reference for all brand visuals, so whether they’re creating new products or marketing materials, they can maintain the same strong, authentic look. Be Brown’s founders were genuinely excited with the outcome, feeling confident that they had a brand identity that could grow with them.
The final brand identity delivered a cohesive and impactful look for Be Brown.
The final brand identity delivered a cohesive and impactful look for Be Brown.
The Outcome →
The Outcome →
The end result was a cohesive brand identity that captured exactly what Be Brown stands for. We developed a logo with versatility, including a primary logo, wordmark, and icon to suit different contexts. The color palette was designed to be distinctive and memorable, adding sophistication without losing approachability. Typography choices further enhanced the brand’s unique voice, and every element—packaging, T-shirt designs, social media graphics, and billboards—followed a unified style that was bold yet grounded.
To ensure Be Brown’s brand identity stayed consistent over time, I provided Shoaib and Bushra with comprehensive brand guidelines. These would serve as their go-to reference for all brand visuals, so whether they’re creating new products or marketing materials, they can maintain the same strong, authentic look. Be Brown’s founders were genuinely excited with the outcome, feeling confident that they had a brand identity that could grow with them.
The end result was a cohesive brand identity that captured exactly what Be Brown stands for. We developed a logo with versatility, including a primary logo, wordmark, and icon to suit different contexts. The color palette was designed to be distinctive and memorable, adding sophistication without losing approachability. Typography choices further enhanced the brand’s unique voice, and every element—packaging, T-shirt designs, social media graphics, and billboards—followed a unified style that was bold yet grounded.
To ensure Be Brown’s brand identity stayed consistent over time, I provided Shoaib and Bushra with comprehensive brand guidelines. These would serve as their go-to reference for all brand visuals, so whether they’re creating new products or marketing materials, they can maintain the same strong, authentic look. Be Brown’s founders were genuinely excited with the outcome, feeling confident that they had a brand identity that could grow with them.
Be Brown’s launch was a success, with the new brand identity resonating powerfully with its audience.
The Impact →
Shoaib and Bushra were thrilled with the final brand identity and immediately set things in motion. After a successful launch, Be Brown began rolling out their first products with pride, and the early feedback has been fantastic. Though the brand is newly launched, the initial responses have been very positive, showing that Be Brown’s identity is already striking a chord with its audience. The photoshoots have come together beautifully, bringing out the brand’s full personality and connecting with their audience just as we hoped. The response has shown that we didn’t just create a look for Be Brown, we built a brand that resonates deeply with the people it was made for.
Today, Be Brown is ready to make its mark in the streetwear space, with a unique brand identity that celebrates brown skin and Asian identity. For Shoaib, Bushra, and the brand’s audience, Be Brown isn’t just clothing—it’s a statement. And as their brand continues to grow, they can confidently move forward with an identity that’s true to who they are.
Be Brown’s launch was a success, with the new brand identity resonating powerfully with its audience.
Be Brown’s launch was a success, with the new brand identity resonating powerfully with its audience.
The Impact →
The Impact →
Shoaib and Bushra were thrilled with the final brand identity and immediately set things in motion. After a successful launch, Be Brown began rolling out their first products with pride, and the early feedback has been fantastic. Though the brand is newly launched, the initial responses have been very positive, showing that Be Brown’s identity is already striking a chord with its audience. The photoshoots have come together beautifully, bringing out the brand’s full personality and connecting with their audience just as we hoped. The response has shown that we didn’t just create a look for Be Brown, we built a brand that resonates deeply with the people it was made for.
Today, Be Brown is ready to make its mark in the streetwear space, with a unique brand identity that celebrates brown skin and Asian identity. For Shoaib, Bushra, and the brand’s audience, Be Brown isn’t just clothing—it’s a statement. And as their brand continues to grow, they can confidently move forward with an identity that’s true to who they are.
Shoaib and Bushra were thrilled with the final brand identity and immediately set things in motion. After a successful launch, Be Brown began rolling out their first products with pride, and the early feedback has been fantastic. Though the brand is newly launched, the initial responses have been very positive, showing that Be Brown’s identity is already striking a chord with its audience. The photoshoots have come together beautifully, bringing out the brand’s full personality and connecting with their audience just as we hoped. The response has shown that we didn’t just create a look for Be Brown, we built a brand that resonates deeply with the people it was made for.
Today, Be Brown is ready to make its mark in the streetwear space, with a unique brand identity that celebrates brown skin and Asian identity. For Shoaib, Bushra, and the brand’s audience, Be Brown isn’t just clothing—it’s a statement. And as their brand continues to grow, they can confidently move forward with an identity that’s true to who they are.
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